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Community Profile
"Crossroads of Commerce"

Statistical Review

Form of Government: City Manager - Five member elected commission. Incorporated as a town 1888.
Total Population: City 20,384 (2006);
Seward County 23,404 (2006)
Median age (2002): 28.9 years

Climate:
Average Temperature (2001) 55.2 degrees
Annual rain (2001) 19.14 inches
Annual snowfall (2002 ) 8.0 inches
Earthquake index (1999) 0.0

Area: 8.5 square miles
Altitude: 2,843 feet above sea level
Latitude: 37'2" Longitude: 100'55"

A City on the Rise

Liberal is a city preparing for the future while preserving the best of its past. Liberal has enjoyed a steady population increase of four and five percent over the past few years. Site location consultants are impressed with the advantages that Liberal has to offer expanding and relocating business companies - a hardworking labor force, large tracts of affordable land, enterprise zone incentives, and a pro-business environment. Yet, Liberal retains the charm and beauty of a small rural town with its turn-of-the-century buildings and residences.

A City with Market Access

Liberal is located in the heart of the Great Plains with a trading area covering the corners of five states: Oklahoma, Texas, Colorado, New Mexico and Kansas. It was named for the early day settlers who were "liberal" with the scarce supply of water. The City is positioned at the crossroads of U.S. Highway 54 and U.S. Highway 83. The Liberal Mid-America Regional Airport is located within the city limits of Liberal and serves commercial, freight and private aircraft traffic.

A City with an Abundant Workforce

The available labor force in Liberal has the benefit of being diverse. Because of our heavy agricultural and petroleum ties, there is an abundance of unskilled and semi-skilled general labor. But, there are also a significant number of skilled workers with a variety of educational and technical backgrounds. Seward County Community College and Southwest Kansas Technical School provides workforce tailored to business and industry demands.

Growth

Growth in Liberal is projected to remain high for the next few decades. The Kansas Department of Budget projections show Seward County as the fifth fastest growing County in Kansas, with Liberal growing significantly faster than most rural Kansas communities-52.6 percent growth for Liberal versus a 3.8 percent decline for the average non-metropolitan Kansas community.

The Liberal Trade Area varies in distance from 30 to 100 miles with an estimated population of 80,000. Customers included in this trade area as validated by credit card purchases or checks. Communities included in Liberal's Trade Area include Guymon, Hooker, Beaver, Turpin, Tyrone, Forgan, Balko, Boise City, Goodwell and Keyes in Oklahoma; Hugoton, Plains, Elkhart, Satanta, Kismet, Moscow, Rolla, Sublette, Meade and Ulysses in Kansas; Springfield and Walsh in Colorado; and Booker and Perryton in Texas.

Newspapers: Southwest Daily Times with circulation of 6,500, Liberal Light a weekly paper with circulation of 5,400, Los Tiempos twice a month paper with circulation of 12,000 and two Hispanic tabloids.

Radio Stations: KSCB with 3 stations - AM, FM and The Legend, KSLS with 2 stations - The Twister and KYUU the Hispanic station, and KZQD which is also a Hispanic station.

Television: Time-Warner Cable serves Liberal with over 200 channels. Basic service is comprised of Off Air Networks; PBS educational channels and Super Stations. Adelphia offers additions to the basic service: HBO, Cinemax, Showtime movie channels, Starz and Encore, International packages, Spanish packages and Music Choice with 45 channels of music. The company also offers long-distance phone service and power link high speed Internet.

Parks: 13 with a total of 86 acres

Assessed Valuation: 11/01/03 for 2004 Budget $88,776,304

Debt Schedule as of 12/01/03
General Obligation Bonds - $20,855,000
COP's/Lease Purchase - $186,665

Tax Mill Levy - 2006

State 1.500
County 24.958
Junior College 26.011
USD 480 Exc Gen 13.896
USD 480 Bond & Interest 6.662
USD 480 General 20.000
Liberal City 43.355
Total 136.382

Municipal & Private Services

Fire Department: Thirty full-time employees and volunteers; 2 stations operating 24 hours a day. 1 station-partially operative, 12 pieces of motorized equipment.

Police Department: Current strength - 45, authorized strength - 46. One police station with 20 pieces of motorized equipment.

Sheriff's Department: Forty employees - 5 clerical, 13 sworn officers and 22 corrections people.

Total street mileage: 107.5 with 100.3 paved. 6,874 water meters; 7,223 gas meters, 7,893 electrical meters and 10,118 telephone lines.
Water storage capacity - 4,250,000 gallons. Average daily consumption number - 4,000,000 gallons per day.

Pollution Control

Method of Sewage Disposal: Municipal, activated sludge. Capacity - 8.91million gallons daily. Present load - 3.72 million gallons daily.

Utilities

Electric Power - Pioneer Electric delivers regulated electric service along with related products and services

Natural Gas - Aquila Gas delivers regulated natural gas along with related products and services

Telephone - AT&T

Water Supply - Municipal - 15 deep wells

Postal: 43 employees.


Retail Sales Tax Collected - City of Liberal

1992 $2,229,441
1993 $2,494,285
1994 $2,921,584
1995 $2,818,815
1996 $2,820,882
1997 $2,976,107
1998 $3,274,567
1999 $3,006,932
2000 $3,125,660
2001 $3,324,976
2002 $3,114,785
2003 $2,913,096
2004 $3,355,149
2005 $3,420,984
2006 $4,195,023

Resources in County

Gas, oil, sand, gravel. Value of total production is in excess of $40 million annually.

Industrial Parks

Industrial Airpark (municipal, full service) 500 acres
Liberal Industrial Park (municipal, full service) 150 acres
Mid-America Development (privately owned) 125 acres
Lowry Addition (privately owned) 27 acres

Major Manufacturers and Employers

Number of manufacturing plants in the community/area: 14

Firm Total Product
National Beef Packing 3,500 Beef Processing
USD 480 School District 807 K-12 + tech school
Seward County Community College 160 FT
300 PT
Higher Education
Southwest Medical Center 434 Medical
Super Wal-Mart 371 Retail
Seaboard Foods 280 Pork Processing
Seward County 221 Government
National Carriers 200 Refrigerated Trucking
City of Liberal 199 Government
Duke Field Services 156 Petroleum
Panhandle Oilfield Services 140 Oilfield Service
Dillon's

140

Grocer Retail
Halliburton 130 Oil Well Logging & Perforating
Pizza Hut 117 Fast Food
Best Well Service 108 Well Service

Work Force - April 2007

Hourly wage rates in selected occupations

Office-Clerks-Teller-CSA $9.34 - $12.94
Construction Laborers $8.00 - $12.72
Driver/Sales Worker

$7.59 - $10.59

Roustabouts, Oil & Gas $10.74 -$11.80
Production Workers $10.90 - $13.15
Maintenance Workers $10.40 - $15.15
Transp. & Material Moving Operation $11.60 - $13.56

Percentage of labor force unionized: 5%

Labor Data for Seward County (October 2003)
         
Kansas Labor Force Estimates

Civilian Work Force 11,303
Employment 10,996
Unemployment 307
Unemployment 2.7%

Schools

Liberal has invested 23.6 million dollars in education in the past few years to either build new facilities or remodel existing buildings. The public school system consists of a senior high school, two intermediate schools, two middle schools, seven elementary schools and provides a speech clinician, special education, and a full-time psychologist. The Liberal Senior High School offers two major graduation programs: College Prep and Tech Prep (2+2). The Southwest Kansas Technical School and Seward County Community College offer courses to approximately 3,000 post secondary students. The Epworth Hospital Building has been renovated and now serves as the Allied Health Center, part of Seward County Community College, including training in nursing, medical laboratory technology and respiratory therapy.

Two Private Christian Schools, Southwest Kansas Christian Academy and Fellowship Baptist School offer K-12 with accelerated education programs.

USD 480 School Enrollment

1993 3,931
1994 4,228
1995 4,312
1996 4,345
1997 4,286
1998 4,242
2000 4,217
2001 4,395
2002 4,419
2003 4,363
2004 4,711
2005 4,336
2006 4,423
2007 4,585

USD 480 School Demographics

Total Enrollment 4,585
White 24.3%
Black 4.6%
Hispanic 67.7%
Other 3.4%
                   Official Information as of 10/15/2007

Seward County Community College Demographics

Total Enrollment
1,850
Caucasian
61.8%
African American
2.9%
Hispanic
25.9%
Other
6%
Pacific Islander/Asian
2.5%
Native American
.9%

Female - 56%
Male - 44%
Under Age 24 - 60%
Over Age 24 - 40%
Students taking Online Classes - 30%

 Official Information as of 10/15/2007


Health-Care Facilities

Southwest Medical Center Hospital 101 beds - Acute & Skilled
Good Samaritan Nursing Home 70 beds (Intermediate, Skilled Nursing & Alzheimer's with Adult Day Care)
Wheatridge Park Care Center 57 beds (Intermediate)
Alterra Sterling Housing - Assisted Living 44 Apartments
Southwest Guidance Center

1 Consulting Psychiatrist
1 Staff Psychologists
3 Social Workers
1 Licensed Psycologist
1 Therapist
1 Clinic Director
1 Executive Director

Medical Doctors

27
2 surgeons
6 diagnosticians
2 obstetrics & gynecology
1 ophthalmologist
3 pediatricians
1 radiologists
1 pathologists
3 family practice
1 otolaryngology
1 dermatologist
1 psychiatrist
1 pulmonologist
1 anesthesiologists
5 emergency medicine

Dentists 6
Othodontists 1
Optometrists 4
Chiropractors 3

Financial Institutions

Banks: 6
Credit Union: 1
Total deposits-$360 million

Library

Liberal Memorial Library: Open 64 hours each week. 67,000 volumes and 2,800 records and cassettes. 214 subscriptions to papers and publications and a 1,002 piece reference collection.

Churches

36 churches representing 28 denominations

Travel and Transportation

Motor Carriers: 11
Highways serving the community  
Interstate E-W I-70/152 miles
Interstate N-S I-35/210 miles, I-25/230 miles
U.S. Kansas E-W U.S. 54/0 miles
U.S. Kansas N-S U.S. 83/0 miles

Rail: Southern Pacific

Air: Runway Surface: Concrete
  Length: Two Primary 7,101 feet,
Crosswind 5,725 feet
  Lighted: Yes  
  Private aircraft storage: Yes Commercial flights: Yes
Airline: Great Lakes Aviation

Package Delivery Service: UPS, Pony Express and Beaver Express (ground) UPS, Federal Express (air)

Days Travel Time

Kansas City 1   Los Angeles 2
New Orleans 2   Chicago 1
Minneapolis 2   Dallas 1

Travel Accommodations

Sixteen motels and one bed and breakfast with a total of 805 rooms or units, two with meeting facilities. The Seward County Activity Center can accommodate meetings, conventions, trade shows and exhibitions from 10 to 2,000 persons.

Eating Establishments

More than 40 eating establishments offer a variety of cuisine.

General Review

Liberal is the county seat of Seward County, located in the southern tier of counties in Kansas and is the third county east of the Colorado-Kansas State Line. The county was established in 1873, and named in honor of William H. Seward, who was Secretary of State during Lincoln's administration. The present boundaries of the county were established in 1884. The City of Liberal was founded in 1888 along the tracks of the Rock Island Railroad. Liberal survived the Dust Bowl of the Great Depression to become a regional leader in the agricultural and petroleum industries.

Liberal has experienced uninterrupted growth for two decades and projects greater expansion in the future. The community offers a progressive business and industrial environment while maintaining a distinctly Western flavor. The Cimarron River enters the northwest corner and flows in a southeasterly direction.

Historically interesting spots abound in the area. Remnants of the past are housed and catalogued in the Coronado Museum, originally the old Lee Larrabee mansion, built in 1917-18. Period furnishings tell of the settling of the area and early life-styles, including some unearthed possessions of Spanish explorers. Thirteen miles north of Liberal on US Highway 54, visitors can see "Samson of the Cimarron," the largest bridge of its kind in the world. Built in 1938, at a cost of $1.5 million, this 1,269-foot giant spans the meandering Cimarron River.

One of the largest tourism draws to Liberal is Dorothy's House. This attraction was made famous by Frank Baum who write the story "Wizard of Oz," which was later made into a movie starring Judy Garland as Dorothy. Located at the "Gateway to the Land of Ah's," Dorothy's House mimics the house in the movie, including coal oil lamps, period furnishings and other memorabilia. During the summer months, "Dorothy" is on hand to greet visitors along with other "Oz" characters.

Francisco Vasquez de Coronado and his troop of 36 men entered Kansas at or near the Liberal townsite in 1541, in search of Quivera, the legendary kingdom of gold. After a fruitless and disappointing search, which extended into central Kansas, Coronado and his men returned the way they had come. Although they found no gold, one of Coronado's lieutenants wrote of the land, "It is not a hilly country, but has tablelands, plains, and charming rivers...I am of the belief that it will be productive of all sorts of commodities."

Liberal is a city of diverse and interesting architectural styles. Renovation of the Landmark Center (the old Warren Hotel building) and the old Epworth Hospital building have preserved and enhanced architecture from an earlier period, while structures such as Panhandle Eastern's facility and Seward County Community College's campus typify more modern trends in architectural design. The City of Liberal received a grant award late in the year 1994 for the restoration of the Rock Island Depot and another grant in 1998 for restoration of the Cimarron Hotel/Grier Eating House. This project was completed in Fall 2001. The commitment to the preservation of architectural history continues through development of a five-year preservation plan.

The Liberal Mid-America Air Museum was dedicated in Spring of 1988 to the preservation of America's aviation heritage. The museum boasts the nation's fifth largest collection of military and civilian aircraft. Patrons will see vintage aircrafts, historical artifacts and photographs as they experience the Wings of Destiny, Liberal Army Air Field and Air War, and Vietnam exhibits.

As a shopping center for this five-state area, Liberal has more up-to-date retail stores and services than are usually found in a city of this size, including two malls and a Wal-mart Supercenter. Liberal is proud of its residential districts with beautiful homes and tree-lined streets. It is being increasingly recognized for its progressive educational systems and its fine churches.

Quality of Life

Liberal offers a roller blade park, lighted baseball and softball fields; playgrounds; two golf courses with grass greens; tennis courts; a youth center; four theatres; a bowling alley; picnic areas with shelters; swimming and wading pools; horseshoe pits; soccer fields; summer recreation programs; fitness centers; and many clubs and organizations.

Liberal is home to the Bee Jay's, a national champion semi-pro baseball team. Youngsters may participate in many activities year round through the city recreation program, Kids, Inc., and Cal Ripkin, Babe Ruth and American Legion Baseball. The city hosted the first annual Mid-America Youth Basketball tournament in 2001. Forty-nine teams make up of 4th to 12th grade players enjoyed three days of competition. Since then, we carry on that activity each year.

Baker Arts Center introduces the community to works from area artists and hosts an annual juried art event that attracts many local, regional and national participants. The Liberal Arts Council, Seward County Historical Society, The Rainbow Players, Southwest Symphony and the Community Concert Association are actively involved in creating community events. Two Garden Clubs assist the community with beautification projects.

A generous core of volunteers participates in the production of several events. Annually, the community celebrates our diversity with a Cultural Diversity Day. More than 40 nationalities gather to eat, dance and display the rich heritage of ethnic tradition. Liberal also celebrates Juneteenth and Cinco De Mayo. The co-existence of several major cultures is one of the things that makes Liberal unique.

Liberal proudly carries the title of "Pancake Hub of the Universe" and is the site of the International Pancake Day Race. The race originated in Olney, England, where housewives had, for centuries, raced to the church on Shrove Tuesday, the beginning of Lent, carrying their pancake skillets. In 1950, Liberal issued a race challenge to the women of England, and since that time, the race has been run competitively between the two cities. Each year, the race draws state and national recognition as the news and media throughout the country carry the results and photos of the race. The Pancake Board hosts over 1,500 for an annual breakfast of pancakes and sausages.

OzFest, a celebration of Dorothy's successful return to Kansas, is held the second weekend in October. Some of the original Munchkins join Liberal's salute to Oz, and ruby slippers abound on Dorothys of all ages. A parade, a carnival, a craft fair and many other activities makes OzFest a day to remember.

Economy

The City is a major retail trade center for Southwest Kansas and the Oklahoma Panhandle. Seward County has the third highest retail trade pull factor of 1.11 in the State of Kansas for the year of 2003.

Because of the proximity to the Hugoton Gas Fields, several major petroleum firms maintain offices and facilities in and around Liberal. These firms employ nearly 900 people, while other complimentary gas services provide jobs for hundreds more.

Beef packing is the largest industry in the region. In the surrounding 100-mile area, there are six major cattle slaughter plants processing over 25,000 head of cattle per day. Liberal is home to National Beef Packing Co. (Farmland) which processes 5,000 head per day.

In nearby Guymon, Oklahoma, Seaboard Corporation opened a pork processing plant in 1998-1999 that employs 2,600. Corporate hog production is one of the fastest growing industries in the region. Likewise, other agricultural industries, such as dairies, are moving to the area to take advantage of Liberal's abundant supply of grain and water. The County's agri-business saw a 75% growth rate between 1991 and 2001.

Agriculture

Liberal's farmers are pioneers in the use of deep irrigation wells in wheat, corn, and sorghum grain farming. At present time, Seward County has 476 irrigation wells in operation, providing essential moisture to 92,760 acres. Success of irrigation wheat and milo farming is exceeding expectations and is possible because most of the country lies above 287 feet of water-bearing gravel that moves in from west and north. These wells average above 1,800 gallons per minute each, insuring steady income to the farmers and stabilizing agriculture in the county.

Seward County is also gaining as a stock-feeding area between the calf production centers of the south and the cattle-feeding yards of Iowa and Illinois. Seward County area has several feedlots, including Lazy EH Feeders, Liberal Feeders and Supreme Feeders. The breakdown for agriculture production in Seward County by value is: Cattle-54%; Hogs-13%; Wheat-6%; Sorghum-3%; Corn-16%; Hay-2%; Milk-1%; and other-5%.

Business & Industry

National Beef Packing is Liberal's largest employer and serves a national and international market with beef and beef products. National Carriers, Inc., is affiliated with National Beef and operates a fleet of 640 vehicles as a common truck carrier. In July 1963, National Helium, Inc. opened operations in Liberal. National Helium, Inc. is the world's largest helium extraction plant. UtiliCorp United constructed a $16 million generating plant adjacent to National Helium to serve the helium extraction plant. The helium plant can process about 1 billion cubic feet of natural gas daily. Tuls Dairy operates in Seward County with the hopes of more dairies to come.

Business Development Resources

Liberal is committed to working with both existing and future businesses and industries. The City Commission, City Manager, Economic Development and Liberal Chamber of Commerce are dedicated to bringing economic growth and vitality to Liberal. Likewise, City staff is committed to simplifying the task of bringing new businesses to town. Several incentives are already in place. These incentives include an Interest-Write Down Program; Enterprise Zone tax incentives, tax-abatements for qualified manufacturing companies, full-service industrial parks and various state and local incentives that can be tailored to meet the needs of individual businesses and industries.

For any further information, please contact one of the following:

City of Liberal Economic Development
Attn: Colleen Towns, Director
4 Rock Island Road
P.O. Box 2199
Liberal, Kansas 67905-2199
Phone: 620.626.0159
Fax: 620.626.0589
E-Mail
Liberal Chamber of Commerce
Attn: Rozelle Webb, Director
4 Rock Island Road
P. O. Box 676
Liberal, Kansas 67905-0676
Phone: 620.624.3855
Fax: 620.624.8851
E-Mail


 
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Last Updated: January 2, 2008
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